Have you been thinking about creating your own planner for 2020?
If so, you are not alone!
The planner community is a buzz right now with everyone planning, designing and preselling their 2020 planners and with good reason.
Sales of planner books and organizers to $386 million last year, according to NPD Group, a market research firm. Sales of planner accessories like the satin bookmarks, the covers, and inserts, the packs of shimmering productivity stickers surged to $3.9 million in 2018, an increase of 105 percent over the previous year, according to NPD.
Women between the ages of 22 and 53 are using paper planners to get organized, reach their goals, as a method of self-care and everything in between.
Reading those stats was enough to get me motivated to create a 2020 planner.
And even though I create custom planners for my clients, I have never marketed and sold them as a stand-alone product. But this year I’m giving it shot.
When I sat down to create my 2020 planner I knew it would need to help solve a problem, be different in some way and have a real purpose.
I went through a brainstorming session to get clear on who my planner was for.
I didn’t want to create a generalized planner because there are tons of them on the market already.
I wanted to create something that would add value to the women entrepreneurs I serve.
Here are the FIVE BIG QUESTIONS that helped me niche down my 2020 planner and give it a purpose.
Q1. Who is your planner for?
This question really helps you get clear on the who of your planner. As much as you want to help everyone, the truth is, we can’t. Pick a group of people you want to serve and create your planner with them in mind.
Q2. How will it help them?
Next, think about how your planner will help them. What does your planner customer need help with, what are they trying to accomplish, what will she/he need access to?
Q3. How will they use the planner?
Consider how your planner customer will use the planner. Will they need to take it with them, will they need extra writing space, will they use the planner daily or weekly?
Q4. What will they use it for?
Think in terms of your planner functionality and how your planner customer can best use your planner. Will they use it for goal setting, meal planning, to track their expenses?
Q5. Is there a need in the market?
Answering questions 1-4 should give you an excellent idea of the purpose of your planner. If you are selling your planner, do some research to see if there is a need for your type of planner in the market.
So there you have it, the five questions to help you narrow down the perfect 2020 planner for your target audience.
Want more tips on how to create your 2020 planner?
Join me for a LIVE training on How to Create Your 2020 Planner using Canva.
You can sign up for the training HERE.
What purpose will your planner have for 2020?